We’ve been a part of enough corporate events in our 22 years of operation to know the benefits of a well-chosen theme. Whether for a conference or a dinner party, event themes have the power to set the tone, draw a crowd and make it memorable. The key is to select a theme that aligns with your objectives and embodies your brand.
1. Themes Create Buzz
If you’ve ever been to a themed party you would know the excitement and fun it brings to the event, and it’s no different for corporate events. Attendees will get excited about a theme if it is chosen well. It will also assist you with marketing the event and connecting with your audience. Think of all the word of mouth you could generate!
When selecting a theme for your event, our styling experts at House of Doltone recommend taking the time to choose something with wide appeal that will resonate with your attendee’s interests. Themes can relate to anything and everything – popular categories include locations, eras, colours, films and entertainment.
2. Themes Unify Objectives
A theme does not always need to be kitschy and fun. Sometimes a serious theme aligned with a key message can be a fantastic tool for driving home your business objectives. For example using phrases like ‘Refresh, Renew, Refocus’ or ‘Adapt or Die’ can set the tone for presentations and activities and tie the whole event together.
For themes related to a particular phrase, our House of Doltone styling team recommend developing a logo and event identity around a strong colour palette. Reflect this theme across all the visual aspects of the event including tickets, programs, welcome signs, apparel, furniture, lighting, florals, giveaways and catering.
3. Themes Promote Social Sharing
Designing an event where people will naturally want to snap and share is a great way to generate excitement and promote social sharing. The goal in this instance is to use styling and props to generate maximum impact and get people engaging and interacting with the theme.
House of Doltone suggests using backdrops, furniture and props that are consistent with your theme to encourage guests to stop and strike a pose. Adding a dedicated photo area or photo booth can also be effective in promoting social sharing.