With Christmas and New Years on the horizon, there’s plenty of opportunity to organise a special event to thank your most valuable clients.
Published in the latest issue of Executive PA Magazine, Gwen O’Toole provides some top tips to ensure when you’re entertaining and indulging your top clients, it is an investment that pays off.
It’s important to carefully consider what type of event would best suit your clientele’s interests. Gwen suggests hosting an exclusive dinner in a private dining room or a larger ‘thank you’ function with plenty of food and drink. She advises event planners to think of the type of event your group would want to attend and making the invitation irresistible. Other considerations include choosing a date that suits their availability and providing plenty of notice to allow them to schedule it into their diary.
It’s important to have your best clients feel valued and their business appreciated. So when planning, Gwen explains how having a clear idea about the purpose of your event will help steer planning in the right direction. If your objective is to relax your clients, live events and shows can be a good option. For events that market your brand and build stronger business relationships, exclusive dinners or hospitality events are better suited. Other considerations include aligning your event with your brand image, values and company demographic.
For hospitality packages at major events, Gwen says its essential to research your suppliers and buy directly from the official event. In this process, it can be helpful to ask about bringing your own branding or signage to the event to make it more personalised for your clients. We think it’s also important to consider whether your event package is all-inclusive, as food and drink costs can quickly add up.
Consider inviting your top clients and their partners to an exclusive thank you dinner. In this setting you are able to sit down with them, chat about the projects you worked on together and an opportunity to find out ways in which you can better serve their needs moving forward. Gwen adds that while organising a corporate hospitality event does involve financial commitment, creating the right atmosphere and experience for your clients can pay off monumentally.
For food and beverage options, keep the drink pouring sensible and food substantial to match the drinks. Keeping your event objective in mind, which is about showing your clients appreciation, organising transport for your guests is another nice idea.
Tracking ROI for events is a tricky subject. Tracking repeat business in the following year is a good way to measure your investment. Gwen suggests taking the time after your event to sit back and evaluate its success in a discussion format. Do your staff feel it provides return business and does it give them insights into what their clients needs are?
Ideal for meetings, dining and mingling with elevated harbour views. Breakout meeting space over two levels with capacity for 60 pax banquet / 80 theatre / 80 cocktail. Smaller events also welcome.
A harbour-front boardroom featuring an outdoor entertaining area and designer furniture fit out. Caters for 22 boardroom / 40 cocktail
For executive meetings, cocktail affairs, intimate dinners or a fresh take on breakfast, The Avenue offers a stylish and contemporary backdrop with state-of-the-art technology, and capacity for 12 – 50 guests.
Tastefully appointed and supremely versatile, Signorelli Gastronomia can cater for a sit down/cocktail style event, cooking party, birthday/special occasion, cheese and wine appreciation night or degustation dinner.