Experienced event planners know how much work goes into planning a successful event. Even once you have organised the venue, catering, presenters, suppliers, schedule and activities, there’s still one more detail you need to consider; social sharing. Photos make for a buzz-worthy event, but how do you drive people to share them on social media?
It’s actually quite simple – make it photogenic. People love sharing photos of live experiences that are exciting or which project a certain image of themselves on their social profiles.
Use these 3 simple steps at your next event to get people sharing it on Instagram, Facebook, Snapchat and Twitter.
Event hashtags are a great tool for generating buzz, but not if no one knows about them. Include your hashtags on invitations and tickets as well as on signage inside your event. These simple ideas will ensure your hashtag is top of mind while people are snapping or sharing. Some brands find hashtag competitions effective in encouraging sharing, where the best photo wins a sponsored prize.
Creating an area where people will naturally want to snap is a great way to influence sharing. Create a theme, invest in styling and add a dedicated photo area to promote sharing. Flower backdrops, photo booths and high impact décor enhance the overall experience and encourage guests to stop and strike a pose. Suppliers like Sharebooth offer personalised booths to suit your event.
Make it even easier for people to share photos from your event on social media with a dedicated Instabar or GIF Booth. These technologies are designed for social sharing, generating engaging photos and videos that can be sent to guest’s phones or shared directly to social media.