From the moment your first guest arrives at your function venue, your business event is a representation of your brand. The goal of every business event is to educate, inspire and create positive memories for your guests! To help you ensure you achieve your event goals, you want a space that impresses your guests and reflects well on your brand, but you also want to ensure your choices don’t throw your event totally over budget. So, how can you still pack a punch without blowing the budget?
Our in-house stylists, House of Doltone, showcased some simple and budget-friendly ideas at our recent Business Open House at Doltone House Sylvania Waters. The tips below will help you get the ball rolling with styling a business event with a difference, whilst keeping costs to a minimum. We’ve thrown in some extra examples from other events we’ve hosted to help get you inspired!
When designing your floor plan, try and think out of the box! A little creativity like positioning tables around a centred stage, or creating dedicated lounge areas for guests to mix and mingle can change the whole atmosphere. Some stylists like to create distinct lounge areas within the venue to give guests the opportunity to mingle and mix away from the activities of the formal event program.
Just because you’re hosting a business event, it doesn’t mean you always need to be traditional with the seating you provide. Event planners have a lot more options than what they think when it comes to choosing seating for events. Beanbags, stability balls, cushioned cubes, palate furniture or even beach chairs can create a more casual vibe. Just keep in mind how long your guests will remain seated, and ensure they will feel comfortable for the duration of the event.
Colour is the easiest way to add impact to business events. Decide on a theme that reflects your brand and keep all the details consistent to create visual interest. Flowers, balloons and table linen are easy ways to add colour to your event without breaking the bank. For flowers, choose varieties that are in season and affordable and fill out the arrangements with greenery to keep costs to a minimum. If you’re budget allows, lighting will bring your colour theme to life and transform your event space into something spectacular.
Styled food stations create a point of interest for events. In recent times, food stations have become just as much about the presentation as the food itself. The trick is to add varying heights, textures and props to your display. As well as providing a visual spectacle for events, food stations add a fun and interactive element to corporate events. Put some thought into the types of food your guests will like, and provide them with a variety of sweet and savoury options.
There are literally no rules to what can make up your table centrepieces. Flowers and candelabras are the most obvious option, but there are many other cost-effective ideas that you can use to make an impact. It can be as simple as painting some foliage gold or adding an oversized prop. We’re really into floating florals, where you fill clear vases almost right to the top and let your flowers float at the top.
All event styling featured in this article was created by House of Doltone. Photography by Macdougall Photography.