For event planners, feedback is essential for improving the guest experience. Unfortunately for most, submission rates at corporate events are very low – leaving event planners in the dark about what worked and what didn’t at their events. The biggest barrier to receiving event feedback is time. If your feedback form is too in-depth or disruptive, chances are your guests will skip it. Fortunately, there are plenty of ways you can collect event feedback quickly and easily during and following your event. Here are 7 ideas to get you started!
Dedicate time in your event schedule to encourage guests to submit their feedback on different sessions, or the event as a whole. Most guests won’t want to take the time out of their day to complete feedback forms post-event, but if you make it an activity rather than a task, you will drastically increase the response rate.
Incentives are a great way to not only increase response rates but also thank respondents for their time. In exchange for feedback, reward your guests with a gift or the opportunity to win a prize. Consider partnering with one of your event sponsors to offer an incentive that delivers value to everyone involved.
There are plenty of free online tools that make requesting feedback fast and easy. Consider using Survey Monkey, Survey Planet, Google Forms, Survey Gizmo or Typeform to create simple feedback forms for in-depth data analysis.
The longer you wait after your event is complete the smaller the response rate will be. That’s why we suggest requesting for feedback during the event or immediately after. You can load your survey in iPads at the venue, incorporate live polls or send a post-event survey via email. Choose the method that makes the most sense for your event.
It’s good practice to send a thank you email to attendees after every event. When you send this email, it can’t hurt to include a link to a short feedback form to allow guests to share their experience. A reminder of your incentive, such as a gift or the opportunity to win a prize will encourage guests to get their answers in.
Follow the basic survey best practices to capture insightful content. For example, multiple-choice questions are much easier to analyse than open field responses. For questions where you ask attendee to rate something, using 4 variations rather than 5 will give you more conclusive results. It can also be useful to incorporate photos, videos and pictures of speakers to assist attendee’s recall of activities which will help to generate more relevant feedback.
If you’re sending your feedback survey via email immediately after the event (which is what we suggest), it’s likely your attendees will open it while in transit and on mobile. Make sure that the survey you’re sending out is short and mobile-friendly.
Guest feedback is a crucial part of your event planning process. Remember, the more you learn about how attendees perceived your event, the easier it will be to make informed decisions for your next one. Make it a goal, not an afterthought.
What feedback methods have you used to gather audience feedback? What worked, and what didn’t? Tweet us @doltonehouse!